Suzzle was started because its founder, Melanie, got heartily sick of being expected to eat sub-standard foods, or go without certain things completely, purely because she couldn’t eat gluten. It later turned out she couldn’t eat lactose or soya products either, but gluten was the real problem substance.
While Melanie’s culinary abilities were mostly used to create yummy dinners and other savouries, it surely couldn’t be that hard to bake without gluten, could it? And so the experiments began.
Despite having some 30 or so flavours of cupcake, a prize-winning carrot cake and utterly sinful chocolate brownies and blondies in her repertoire, Melanie was sure there were more delicious gluten-free treats she could create. It also seemed that there were people out there who wanted to buy what she made, as she now supplies coffee shops and corporate clients with tasty treats, creates bespoke celebration cakes and continues to do location catering for crews filming at The Rag Factory.
The next step? Well, on 11 February 2012, we opened our first shop at 47 Brick Lane, London E1 6PU. We started out just opening on weekends while we launched gently into things with cakes and some rather lovely art. We now have coffee and some yummy savoury things to have for lunch, including soups and home-made courgette and onion bread, and lots of other scrumptiousness to come once we have the chiller unit in place. It’s been a long time coming, but if the feedback of our customers is anything to go by, it’s absolutely been worth the wait.
And many thanks to aCoquette for reminding me that I needed to update this page 🙂